Target Audience: Men & Women 25 - 35
Key Message: Draw attention to what really matters.
Highlight The Heart
Showcase friendships of people from different setting (political, socio-economic, climate) talk about what you love about them and the things you share despite your polarities.
Engage by posting stories of friendships with polarized viewpoints, uniting in what they love.
Reward photos printed out and shared in a physical museum space and on a digital microsite gallery.